These are two of the four Macy's Thanksgiving Day Parade posters I've done; 1990, 1996, 1997, and 2002. It's always an honor to be involved in a project that is so univeraslly recognized as an American Tradition.
This is the one from 1990. It's traditional media; airbrushed acrylics on Strathmore board.
This is the most recent, for the 2002 parade. This one is digital, mostly Photoshop with a smidgin of Illustrator for type and such. The file was huge, and when I added up all the layers for all the individual components, it was well over 1000. The scratch file was about 2 gigs...yikes!
These are a few snippets from the 2002 poster at actual printed size:
Clifford and other balloons and floats
And here's Old St. Nick. Happy Holidays!