Saturday, July 23, 2011

Yonah Mountain Crush Fest

Here is a recent commission for a North Georgia vineyard called Yonah Mountain, named after the prominent geological feature with exposed granite scars amid the rolling hills of Cleveland, GA.
This is the poster; Jeff Holman is the designer and he's responsible for the very nice type design.

Originally, the idea was to create an extreme horizontal that would serve as an outdoor board, as well as a vertical piece that would serve as the poster. So, I had to work in the outdoor board orientation which was 5 feet wide by 2.5 feet high at 300dpi, so it was quite a beefy file. Turns out it won't be used as an outdoor board, but as a smaller scale road sign leading to the event...
The artwork was a bit richer and saturated than this, but Jeff added a texture effect which reduced the contrast and made it look even more like a vintage piece. I like the result.